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Children’s faces appear locked in the jaws of a sinister factory robot or warily peeping out behind New York landmarks in an interactive street art campaign launched this week to raise awareness about child trafficking and underage labor.

Nine striking pieces commissioned by Street Art for Mankind (SAM) – an artistic movement fighting child trafficking – can be seen on dozens of billboards across New York City.

“Street art is cross-generational, cross-cultural. It really attracts everybody,” said Audrey Decker, the charity’s co-founder, who teamed up with the U.N. International Labour Organization and other groups on the #freechildren campaign.

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