Moments along the way.

When we ask our readers to take action on a story, a celebrity stepping in to back up the effort can add a rocket to the effort.

Many artists, including Harrison Ford, Christy Turlington, Gwyneth Paltrow, Richard Gere, Samuel L. Jackson and others leant their support to our open letter from Desmond Tutu about China’s treatment of the Dalai Lama. Along the way Ashley Judd has sent us her diaries from Rwanda, we were involved in an Amnesty event with Jennifer Lopez and Antonio Banderas, Peter Gabriel has lent his support to Aung San Suu Kyi when we were partnering on a campaign when she was under house arrest, and other special moments. Paul Simon once went with us and helped to distribute mosquito nets to small children and pregnant women in Timor-Leste (East Timor).

It can’t be denied that when a celebrity steps into the ring on a cause, it attracts attention at a whole new level. We can all be appreciative to those who take time out to lend a hand to important causes.

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